Our Story

Hi there, Im Jess - the owner and founder of Eleven 11 Home Décor.

The business  officially launched on the 11.11.2020 to align with the brand name "Eleven 11". The meaning behind the name is inspired by my favourite numbers 11:11 which resonates with new beginnings, motivation to move forward, taking inspired action and achieving success.

The idea of starting a home fragrance / home décor business stemmed from my love of candles and reed diffusers. There is always a candle burning in our home and reed diffusers in every bathroom so I decided to create some products of my own to stay on top of my home fragrance addiction!

We are proudly Australian Made & Owned. All of our products are made in glass jars and metal lids and we use 100% recyclable eco-friendly packaging (even down to our branded packaging tape!).

We use premium natural soy wax in our candles and all fragrance oils are designed and made in Australia.

Prior to starting Eleven 11 Home Décor I studied Financial Services and worked in a high-volume car dealership in Brisbane as a Business Manager for 6 years. I am now currently a full time Mum and pursuing my dream of building a business of my own. I enjoy working in a fast paced busy environment and thrive under challenging briefs and trying new things. I wouldn't describe myself as a very creative person so my focus is to design and sell products that are simple yet elegant and are neutral tones in order to stay timeless and suit any home aesthetic.

I am so excited for you all to follow me on my journey as I grow and expand Eleven 11 Home Décor.